Screen Shot 2013-05-23 at 8.44.39 AMI don’t mean day by day – though that’s true enough. No, I mean teens are dropping off this social platform because it’s not as ‘cool’ as it used to be, leaving a slightly skewed older audience on Facebook – parents, baby boomers, even my own 85 year old mother! So where are the younger users going?

Screen Shot 2013-05-23 at 8.44.49 AMKik, WhatsApp and SnapChat to name a few. Each of these apps is mobile-based. You may have heard that Yahoo recently popped a bag of money to buy Tumblr. Know why? That’s another platform teens have flocked to!

So if your organization or business wants to connect with this powerful and influential demographic, then you’d best be looking into building up your availability on these platforms. Probably the most natural transition for you is going to be developing a presence and healthy habit posting on Tumblr. I do with my fine art. And it’s actually really easy! I’ve connected my Instagram account with my Tumblr account so when I post a new snap to Instagram it cross posts immediately to my Tumblr account. (And also my Facebook Page and Twitter feed).

Screen Shot 2013-05-23 at 8.45.04 AMKik is a chat platform so you’re going to want to leverage that a bit differently. Same too with WhatsApp. Both difficult to insinuate broad based promotional messaging on; which might very well tell us something about how teens want to get their ads – not here! Which means we need to pay attention to the places they are open to bumping into paid messaging. Time to explore creative pitches now more than ever! Things like in-app ads, along with irresistible web content, embedded within attractive-to-teens youtube videos – places like that.

Here’s a great infographic you can study up with to help you wrap your head, and marketing efforts, around:


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